Mission & Vision
Our mission is to nourish our community with exceptional food, responsibly sourced meat, and meaningful hospitality. From the plate to the butcher counter to the events we host, we strive to create experiences rooted in purpose, connection, and care.
Our vision is to build and support a more sustainable, ethical, and accessible food system in the Great Lakes region. We’re bringing the food lifecycle back to basics, purchasing directly from farmers, honoring animals and land, and maintaining a small, intentional footprint in sourcing and distribution.
Our work goes beyond what’s on the menu. Through thoughtfully curated events, warm hospitality, and hands-on education, we aim to deepen the connection between people and the food they share.
Our approach is three-fold
Educating
communities on more responsible and sustainable ways to eat
Collaborating
with farmers, chefs, butchers, and industry partners to reform and strengthen our food systems
Innovating
to develop better products, better processes, and more impactful experiences
Together, we’re creating a future where good food and intention have the power to bring people together and create meaningful moments and positive change.
Everything We Do Is Guided By
TRANSPARENCY
We know our farmers and have traceable processes that instill a new level of transparency in the industry
CONTROL
We maintain full visibility into our supply chain and thereby uphold quality standards and solve problems before they arise
EDUCATION
We will never stop educating ourselves and those around us
ACCESS
We believe that everyone should have access to great quality meat and thus work hard to balance affordability for our customers and fair wages for our farmers
ACCOUNTABILITY
We believe in practicing humility and taking responsibility for all of our actions
COLLABORATION
We can only change an industry if we work with our peers and partners to improve practices, standards, and quality